Indie Bands News

Folk-Pop Singer, Songwriter Jaime Payne Releases New MuchFACT Video for Her Latest Single, “Figure It Out”

Toronto, ON, – Toronto folk-pop singer, songwriter Jaime Payne releases a brand new video for her latest single called “Figure It Out.”

Upon the release of her new MuchFACT video Payne says, “I play music to share my own stories. I want to sing songs that say something important, not just popular. Something that resonates. Music that you feel to; a song that makes you think.”

View Video- “Figure It Out”:

Of her new single and new MuchFACT video, Payne states, “The video is a commentary on current social mores around dating, relationships and the unreasonable lengths that young women go to in order to meet unrealistic appearance and behavioural expectations. I needed it to NOT have a happy ending. I also switched the gender roles and used the toy bear as the male character. Despite desperate changes we make, the outcome is often predictable; we cannot change for others and always expect a happy ending. I stand by my video ending. It is the whole point of the song.”

“Figure It Out” (now available via iTunes) was recorded and produced in Toronto by Dane Hartsell (21 Music/Universal Music Canada). On the recording, Dane Hartsell played bass, keys, lead guitar, Jaime Payne played rhythm guitar and Mike Langford played drums. The video was produced byTyler Knight of KnightVision (Orillia, Ontario).

Payne, who created and also directed her new video,explains, “I shot a mock video as a live storyboard for my videographer, so I could properly articulate my vision. I created a fictitious app called ‘Cuddler’ (a feature in the video), which provides a way to meet up with people for a hug or cuddle, and as it turns out, something exactly like it was just released as an actual app! Total coincidence!”

Recent extensive touring includes gigs with such renowned artists as Andy White, Stephen Fearing, Hawksley Workman, Craig Cardiff and Matthew Barber; in venues like the Hidden Valley Resort, Supermarket and Free Times Café, and at festivals such as Windsong Music Festival and Andy McLean’s inaugural Muskoka Sound Music Festival.


Source- GET THE MESSAGE Publicity


About CW Ross

I'm a Christian who likes writing about Indie and Christian music, college softball and airguns.


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